Work

Some projects I've worked on in my career:

321 Content

As a Media Analyst and Data Analyst, I handle the planning, execution, and optimization of digital campaigns, focusing on platforms like Google Ads and Meta Ads, using data-driven strategies to maximize results and efficiency.

I conduct in-depth analyses of paid media performance and organic traffic channels, extracting insights from metrics and turning key information into reports to support decision-making, as well as creating projections and dashboards that make it easier to track key indicators.

My focus is on language schools Italica and 123 Japonês, which are references in teaching Italian and Japanese in Brazil.

EXP MARK

From 2022 to 2023, I had my first opportunity to work at a marketing agency, EXP MARK. There, I developed more deeply in paid traffic and inbound marketing strategies. At the agency, I had the chance to work with various sectors of commerce and industry, focusing on lead generation through paid media, and assisting with ad writing and strategy, email marketing, and social media content.

There, I also had my first networking opportunities outside university, participating in RD Station and RD Summit events, and even a reality show for advertising agencies. Among the agency's clients, I highlight my work with clients like Obvious and Tiago Camilo.

FAPCOM

In 2024, I had the opportunity to work in higher education at FAPCOM, a Communications college in São Paulo.

At FAPCOM, I worked more autonomously on the strategy and operation of campaigns for paid and off-media. In this role, I was also responsible for organizing marketing data and providing the college's sales team, management, and board with reports and analyses on campaign success and new student conversions.

In my first semester, our team achieved some important results compared to the previous year: +149% leads, -71% cost per lead, +52% participation in the selection process, and -41% cost per selection process enrollee.