Fewer ready-made formulas
More data and assertiveness

Professional Experience

Recent work in the marketing field.

123 Japonês

As a Media and Data Analyst at 123 Japonês, Brazil's largest online Japanese school, I assisted in strategies that drove record number of new students in 2025. The media work was based on real data analysis, accelerating growth and solidifying our leadership in accessible, high-quality Japanese teaching.

Italica

As a Media and Data Analyst at Italica, I handled media strategies, optimizing resources to maximize the impact of digital campaigns. The marketing team's actions resulted in +58% revenue growth in the second half of 2025 compared to 2024. This performance reflects efficiency in data analysis and strategic allocation of advertising investments.

Experience

With over 6 years of experience in marketing, I've contributed across various fronts like media campaign planning, paid media operations (Google Ads, Meta Ads), data analysis, and content creation for social media, email marketing, and automations.

Focus on Education

Successful Campaigns

In the education sector, I'm working with language schools Italica (Italian) and 123 Japonês (Japanese, Brazil's largest online), optimizing campaigns that generated record enrollments in 2025.

In higher education, I worked with FAPCOM, a Communications college in São Paulo, where in addition to paid media, I organized marketing data and sales reports that helped the marketing team balance cost vs. return on advertising investments.